Just look at the comments on YouTube, or at failed startups like Juicy Campus, which were sued by people defamed on their sites. In the past, anonymous social networks have been nasty places. The reason Whisper gets so many people to share things they'd never say out loud is because everything is posted anonymously. The vast majority of its users - 70% - are women. Heyward says fewer than 4% of his users are under the age of 18. The people who are spilling their guts on Whisper fall between ages 17 and 28. Whisper has raised $25 million from early Snapchat investor Lightspeed and others. On average, people spend more than 20 minutes per day with Whisper, checking its content 8–10 times per day. ![]() Millions of people use Whisper and it is approaching 3 billion monthly pageviews. The two-year-old app is rapidly gaining popularity. ![]() ![]() Reading Whisper is like "watching a trainwreck," one user told Business Insider. "Snow, the only time a girl gets excited over three inches," is one example. There are some light-hearted messages on Whisper too.
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